Business Coaching

I love entrepreneurs. Whether you are selling clothing or manufacturing products, entrepreneurs often need help to stay focused and plan for growth.

When I start working with a new client regardless of offering coaching or other services, here is my process.

Scott’s Process:

1. Initial Assessment & Goal Alignment
   To begin, it is essential to understand the business model and goals, as this provides a foundation for aligning marketing efforts with broader organizational objectives. Once these are clear, the next step is to set expectations and define success metrics to ensure accountability and measure progress effectively. Finally, reviewing current marketing KPIs allows for a comprehensive assessment of existing performance, highlighting areas of strength and identifying opportunities for improvement.
   
2. Audit Current Marketing Processes
   Next, we review your current marketing channels, workflows, and tools to assess efficiency and alignment with goals, then audit existing campaigns and the customer journey to identify gaps and opportunities for optimization.
   
3. Gap & Opportunity Analysis
   Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats within the current marketing strategy. This includes pinpointing internal strengths and weaknesses, such as performance bottlenecks, while also spotting missed opportunities and comparing current efforts to industry best practices to uncover areas for growth and improvement.
   
4. Strategy Development
   Set goals to provide clear, measurable objectives, then develop a tailored marketing roadmap aligned with those goals. Alongside this, recommend process and workflow improvements to enhance efficiency and support successful execution.
   
5. Training & Skill Development
   Provide training and skill development to enhance team capabilities, ensuring they are equipped to execute marketing strategies effectively and adapt to evolving industry trends.
   
6. Ongoing Support
   Continue to provide support with regular check-ins to monitor progress, troubleshoot challenges, and provide hands-on feedback.